Peter Gutwein

Premier of Tasmania

12 August 2020

Peter Gutwein, Premier & Minister for Tourism

T21 Visitor Economy Action Plan 2020-2022

The Tasmanian Government acknowledges that the tourism and hospitality industry has been one of the hardest hit throughout the COVID-19 pandemic.

There are still many challenges to be faced, but our ability to respond to the changing environment is critical.

This is why we have been working closely with industry through the TICT to formulate the T21 Visitor Economy Action Plan 2020-2022 to shape the pathway to recovery and restore the value of tourism to our economy and for the benefit of our community. We know this means we will need to shift with our changing environment and the Plan is designed with this in mind.

The Action Plan includes 39 priorities in the first six months and will be reviewed regularly to ensure it continues to be responsive to our changing environment.

The Plan includes a pathway to recovery that focuses on the immediate priorities of rebuilding visitation around our core destination strengths, re-establishing air and sea access and supporting our business owners and our workforce.

The Plan also prioritises actions we need to take now to build our future as a sustainable visitor destination over the next decade. This is based on industry consultation undertaken in late 2019 around the vision for tourism in Tasmania over the next decade.

Today’s Action Plan is just another step in our response to the impacts of the COVID-19 pandemic. If we continue to work together we will come out the other side even stronger and we will rebuild our visitor economy to once again be nation leading.

A copy of the Plan can be found at:

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